Logos are great aren’t they? Some are good, some are bad. We have put together a list of top ten logo designs. Although these change over time, the versions selected are not always the current ones being used.
There are few rules used to work out the list. The logos must be simple yet distinctive. Whenever possible, represent the type of business, and most of all look great. The simpler the logo often the longer it will last. Remember those terrible early 2000’s logo, like BT – everything in a 3D bubble? They do not look good now. Good design will always shine through, and here are those we think are shining brightest…
Our top ten logo designs of all time
No. 10 of our top ten logo designs: Beats Electronics
So It would be to easy to start with Apple. And besides the apple logo is OK, but is really all that? Beats on the other hand (owned by Apple) is a great logo. Simple red and white, the ‘B’ has been used to create a headphone. Its bold and simple, and will last with time – its a modern classic and we love it.
NO. 9 OF OUR TOP TEN LOGO DESIGNS: the Rolling Stones TONGUE (hot lips)
From the 60’s its the rolling stones badge. While not strictly designed as a logo, it has become the icon of a global brand and can be found on all manner of products from t-shirts to handbags. While it is of its time, very 60’s pop-art, it is simple and instantly recognisable.
NO. 8 OF OUR TOP TEN LOGO DESIGNS: Nike (swish)
I was not sure whether to include the nike swish in this list, but it is undeniable that this logo is known the world over. Its a simple design, depicting movement with one simple stroke. the simple black and white colour scheme make it classic and distinctive.
NO. 7 OF OUR TOP TEN LOGO DESIGNS: World Wildlife Fund Panda
The famous Panda is probably one of the worlds best loved logos. Its choice of the Panda – the cuddly bear – with the minimal black and white colour scheme make this a masterpiece of logo design.
NO. 6 OF OUR TOP TEN LOGO DESIGNS: The London Underground
The london Underground sign is a retro classic. Again its on t-shirts and other items, its simple understated composition pulls it to 6 on our list. Unchanged since the 1930’s, this classic piece of british design as enduring to day as it was then.
NO. 5 OF OUR TOP TEN LOGO DESIGNS: the Tate
The Tate is one of Britain’s largest art collections. Ranging from early british paintings to probably to world’s greatest collection of 20th century and contemporary art. All this was built by the giant global sugar company Tate and Lyle. They have managed to recreate this story through their logo. The words look like a still from an art film, or a modernist painting, they also look as if they have been made by pouring sugar. Its simple and very distinctive.
NO. 4 OF OUR TOP TEN LOGO DESIGNS: the Olympic Rings
Now we are getting there. The olympic rings are included in almost every list of top logos, because, well… just look at them.
NO. 3 OF OUR TOP TEN LOGO DESIGNS: National Rail
The national Rail logo is simple and distinctive. It shows chevrons in the direction of travel in what appears to be a junction on a trainline. Its bold red colour and utilitarian design makes this a favorite in our book. A classic logo that is unlikely to change. Its easily taken for granted because we see it all the time.
NO. 2 OF OUR TOP TEN LOGO DESIGNS: London 2012
This might be like marmite. People love it or hate it. Personally I think it was far ahead of its time. Partly for the colours used and its radical pointy edges this broke all tradition with Olympic logos. Its not classic but it’s certainly distinctive, and worthy of our number two slot.
NO. 1 OF OUR TOP TEN LOGO DESIGNS: Wool mark
Yes, our number one logo is Woolmark. Designed in 1937 this logo has not changed for 80 years. Its fantastic composition and simple design and colour scheme make it a timeless, and brilliant piece of design.