The 10 oldest logos still in use today

The 10 oldest logos still in use today

Some companies seem to change their logo at the drop of a hat. Others are more cautious. We are interested in the oldest logos still in use today. Its worked so far… why change it? The ‘if its not broke’ club. Whilst there are other business that have been around for longer using the same “logos” – for example pubs in the UK who may have been using names such as the White Heart since 1100 – we are concentrating on Companies with registered trade marks based on recognisable logos.

 

The 10 oldest logos still in use today:

10. Sherwin Williams

  • Logo first used: 1905
  • Company founded: 1866
  • Parent company revenue: $10.2 billion
  • Industry: Specialty chemicals

Famous in the US construction world (apparently) for… your guessed it… Paint!


9. Shell Oil

  • Logo first used: 1904
  • Company founded: 1833
  • Parent company revenue: $451.2 billion
  • Industry: Energy

Famous for not being BP, Shell mostly produces Oil products (but you knew that already).


8. Prudential The 10 oldest logos still in use today

  • Logo first used: 1896
  • Company founded: 1875
  • Parent company revenue: $41.5 billion
  • Industry: Life insurance

Famous for….  I’v never heard of them. Apparently they are in real estate in the US.


7. Johnson & Johnson

  • Logo first used: 1887
  • Company founded: 1886
  • Parent company revenue: $71.3 billion
  • Industry: Drug manufacturers

Famous for their no more tears shampoo, Johnson & Johnson have been making babies cry for decades.


6. Twinings Tea

Logo first used: 1887
Company founded: 1706
Parent company revenue: $22.6 billion
Industry: Beverage
Favorite tea merchant of Queen Elizabeth II, and producers of the 2nd best Earl Grey Tea on the market (in my opinion).


5. Levi Strauss & Co.

  • Logo first used: 1886
  • Company founded: 1837
  • Parent company revenue: $4.7 billion
  • Industry: Clothing

Famous for half dressed people in black and white photo’s, this Jeans company is the world’s most famous trouser producer.


reading dog

4. Bass Ale

Logo first used: 1876
Company founded: 1777
Parent company revenue: $43.2 billion
Industry: Beverage
Famous for beer, and those little cans of shandy you get at Tesco.


3. Heinz

  • Logo first used: 1869
  • Company founded: 1869
  • Parent company revenue: $11.5 billion
  • Industry: Food

Famous for their 57 varieties, although they do more than that, they are obsessed with that number, citing it as ‘lucky’.


2. Peugeot

  • Logo first used: 1850
  • Company founded: 1810
  • Parent company revenue: $54.1 billion
  • Industry: Automotive

Famous for their terrible terrible cars, Peugeot originally made munitions before moving into producing Bra’s and eventually cars.


1. Stella Artois

Logo first used: 1366
Company founded: 1366
Parent company revenue: $43.2 billion
Industry: Beverage
Famous for being called ‘wife beater’. Just think of all those years in the making, only to be drunk on park benches by people that shout at pigeons. You can fire as many fancy Belgian adverts at us about your classy beer that’s been going for hundreds of years, but we all know who’s drinking it.