What your logo colour says about your business

logo colour

Did you know that the most popular logo colour is blue? Followed in a close second by red. The logo colour you choose says a lot about your business. Some companies such as Google or Apple as above, use as many colours as possible to appeal to as many people as possible.

95% of company logos only use two colours. And 41% only use text.

But what does your logo colour say about your business? read on to find out….


What your logo colour says about you:


logo colourRed evokes passion. As a colour it increases your heart rate and makes you breath more rapidly. Has been shown to promote a feeling of hungriness. Think of a brand with a red logo and your probebly thinking of successful multinationals such as Coca Cola, Virgin, McDonalds and KFC. It is associalted with luck in the east, and traditionally is the colour of blood and passion.

Red is:

  • Agressive
  • energetic
  • Provocative
  • Attention Grabbing

COMMONLY used in:

  • Food and drink
  • Tech
  • Automotive
  • Agriculture 


logo colourPurple is a sophisticated colour with a long tradition of being associated with power, royalty and luxury. Think Kings and Popes. The dies used for Purple in days long gone were very expensive on account of the pigments being rare. So reserved for the pillars of power and the most expensive goods. That said, it is not an overly popular colour, with the two big players being Cadbury and Yahooo. 

Purple Is

  • Royalty
  • Sophistication
  • Nostalgia
  • Mystery
  • Spirituality 

Commonly used in:

  • Finance
  • Tech
  • Health
  • Chocolate



logo colourBlue is the colour of business. It is also statistically the most popular colour, with most people identifying it as their favorite.  There are more tech firms with blue logos than you can shake a stick at. From WordPress to Samsung. It is a relaxing colour associated with blue skies and clear oceans. It also symbolizes clarity and a cool calm resolve. 

Blue is

  • Trustworthy
  • Dependable
  • Secure
  • Responsible

Commonly used in:

  • Airlines
  • Banking
  • Agriculture
  • Tech
  • Health
  • Utilities



logo colourGreen is famously the colour of envy and money. It is also associated with nature and freshness. Its healthy and safe.  It is associated with the outdoors and with environmentally friendly organisations. Subway uses it to stand out as a more healthy fast food rather than the KFC/McDonalds/Burger King etc being Red. Other companies like BP use it to promote the idea that they are environmentally friendly. 

Green Is

  • Wealth
  • Health
  • Prestige
  • Serenity

Commonly used in 

  • Tech
  • Environmental
  • Power
  • Agricultural
  • Food


logo colourYellow is the colour of optimism. Associated with the sun and light it projects creativity and promotes itself. It is used to make people walm toward a brand as it is commonly viewed as a happy colour. It is a colour which excites, associated with gold and success. 

Yellow is

  • Positivity
  • Light
  • Walm
  • Motivation
  • Creativity

Commonly used in:

  • Energy
  • Food
  • Household
  • Agriculture



Orange combines the brightness and ‘happiness’ of yellow with the aggression of red. As a result it is a very popular colour for logos. It is the colour of fun, associated with children’s products. It is also the colour associated with Holland.  

Orange is

  • Vitality
  • Fun
  • Playful
  • Exuberant

Commonly used in:

  • Tech
  • Services
  • Childrens products



logo colourBrown is a humble colour. Associated with the earth, and a sense of tradition. Old wood, leather and cigars all conjure up an old world interior. It is classic and never dates. It is commonly used in coffee shops, old established pubs and shops, chocolate and prestige brands. 

Brown is

  • earthlike
  • natural
  • simple
  • durable
  • classic

Commonly used in

  • Clothing
  • automotive
  • agriculture
  • luxury brands



logo colourBlack is the ultimate classic sophistication. Used by brands who want to stamp luxury into everything they do. It is the strongest colour as it dominates a space. It also has associations with death and darkness.

Black is

  • Prestige
  • Value
  • Timelessness
  • Sophistication

Commonly used in:

  • Clothing
  • Automotive
  • Tech
  • Luxury goods