What is GDPR?
“The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).” – (Wikipedia)
Basically it is a mechanism which stops large companies and organisations misusing data. It puts into EU (and UK) law that our personal data cannot be harvested covertly, and outlines how the information is to be stored and used. It means all citizens of the EU have control over there private data and can make choices as to how it is used.
This is a great thing for our personal freedom, but it does make things a little tricky for small businesses. I heard a lot of complaining about GDPR from my clients. No longer could emails be kept on mailing lists – resulting in dropped sales. Safe to say that a few people have been very concerned about it. But I don’t think they need to be. Infact I beleive this could be very beneficial for small businesses, and I will explain why.
How can Aldershot’s businesses can benefit from GDPR?
So when this law came into force, It effectively pushed a reset button for all businesses big and small. Huge waves of data were rendered useless and had to be discarded. This put the large companies on the back foot. Having presumably spending millions on marketing and harvesting data, now they can’t use it without permission. So out came the emails asking for everyone to rejoin mailing lists.
How many did you rejoin?
Only the people who are actively interested in your business would have rejoined your mailing lists. Big companies have lost millions of subscribers, but Aldershot’s businesses have just trimmed down the dead weight. There is no point chasing people who are not interested in what you have to sell, and now you don’t have to. If you run a small local business, and there are hundreds in Aldershot, you don’t want to waste time marketing to people who won’t read, or take any interest in what you have to offer.
The Main way that Aldershot’s businesses will benefit is that now the playing field has been leveled. Large companies can no longer just hoover up personal data, and buy it from 3rd parties. Now the small business has the edge.
As a small business owner you have a much more personal relationship with your customers, which will make convincing your customers and potential client base to join mailing lists more appealing. And whats more your emails wont be deleted along with all the spam. You can target your customers specifically, and on a personal level.
So take this opportunity to clear out the uninterested, refresh your brand, and engage with your customers. Because even the big boys will have to do it, and they will find it much harder than you.