Knowledge Share

Our Knowledge Share is an initiative to share useful information and resources.

We will be writing short articles on a range of subjects related to design and websites. If you have something you would like to learn about, why not get in touch and I will write an article specifically for you.

Cadbury have a new logo, and surprisingly I think its good.

Cadbury have a new logo – not something that would normally proceed and Its good, however, they have, and it is! What is Cadbury? As if you didn’t know, but presumably there must be someone out there who doesn’t know what Cadbury is a...

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Is TikTok good for business users?

Is TikTok good for business users? Social media platforms seem to come and go like the changing of the wind, but a few stick around. Instagram is the latest social media platform to really break out and live up to the hype, and is...

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Skype’s new logo is AWFUL!

Skype’s new logo is AWFUL! If there is one thing I have come to expect of Microsoft, it is that they can take a brilliant thing, and ruin it. Take the brand design of skype. I’m not a huge fan of the Arial Font,...

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Can having an established brand ever work against me?

Can having an established brand ever work against me? Well, not really. To most, an established brand would be the goal. But there are a few situations where being an unknown can be an advantage. If your business is of a sensitive nature, (Cambridge...

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How long does it take to build a brand?

How long does it take to build a brand?

How long does it take to build a brand? There is a Chinese proverb which says: “the best time to plant a tree was 20 years ago, the second best time is today.” The sooner you begin, the better, but don’t rush. There is...

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Why do we need branding?

Why do we need branding?

When speaking with people about what I do, I always seem to end up in a conversation with someone who asks: Why do we need branding? This is a valid question, and perhaps if you have to ask the point of it – maybe...

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Ed's Typography Top 5 Tips

Ed’s Typography Top 5 Tips

Typography is very often overlooked as just a means to en end. It is so much more than that. The right font, used in the right way, can say so much about a business, just from the way the letters sit together on a...

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Has the EU copyright directive just ruined the internet?

Has the EU copyright directive just ruined the internet?

No, put away your pitch fork. This has nothing to do with Brexit and the pro’s or con’s there of; this is about the European Parliament’s passing of the Copyright Directive. But what does the EU Copyright Directive mean? Well put simply the EU...

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What is brand identity design?

What is brand identity design?

What is brand identity design? and how is it different from say, a logo? These are two questions I get asked a lot. Its also something that people are missing out on. So often I get asked to simply design a logo, but to...

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Why Minimalism is Great for Marketing

Why Minimalism is Great for Marketing

When I was at art school one of the things I learned was to convey a message clearly you must strip the concept down to 3 elements. If you can’t convey something using 3 pieces of information or less whether its images, objects or...

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