In a very exciting update, we are delighted to announce the new identity for Yazaroo!
By visiting our new website, you have already seen the new Yazaroo as well as more content and a cleaner layout.
Many of you will be familiar with our classic magenta and wonder why we have changed. Almost everyone we have told about this project has questioned why after 9 years we are moving to green.
As with many businesses we make marketing decisions based on the strategy we develop and on the market we are operating in. When we started we were unknown and unfamiliar in a very established marketplace. We chose magenta to stand out, show our creativity, and grab attention.
This has worked very well until now, but Yazaroo is no longer a startup vying for attention. We have a solid base of amazing clients and we have been lucky enough to work on some incredible projects collaborating with genuinely brilliant people.
Over the past few years, we have matured into a new space; more thoughtful and deliberate about when and where we do business. We have become more selective about what we work on and what we turn down, and we wanted an identity that reflected our new approach, and who else to do it but Yazaroo.
