Surrey’s No.1 Coed Sixth Form.

 

Brief

To review the sixth form marketing strategy and find a way to engage with prospective students and parents.

“Working with Ed from Yazaroo was a journey which I would happily take again. We didn’t know exactly what the finished product was going to look like and we weren’t entirely sure on the approach we were going to take. However, Ed took time to understand us and our brief. His creative flair, organised approach and attention to detail took care of the rest and we ended up with not just what we needed, but more than we had hoped for…”

Jane Freind – Development Officer, George Abbot School

What We did

We spent 2 days conducting focus groups in order to develop a targeted strategy. After conducting this research it was clear we would be promoting content on social media: Instagram for prospective students and Facebook for parents. We needed to create an engaging advert which represented the ethos and feel of the sixth form by its staff and students. We enlisted the help of Chris Mann from Chris Mann Photography to film a series of interviews and b-roll of life at the school over 2 days.  The resulting videos and images we would then push out on social media to promote the sixth form and drive engagement through the website. Here is one of the resulting videos:

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