They start life as doodles in notebooks, photos of cool stuff, design inspiration and lyrics from what we happen to be listening to at the time. The point is that we don’t know where inspiration comes from, but when we start grouping seemingly unrelated, small ideas together, something new and exciting develops.
They are square because personally, we like the 1:1 ratio. It looks good on any screen, and in any orientation – this also makes the visuals easier to transfer to other ideas and projects. We’re always playing vinyl in the office, and the frame comes from those old-school record sleeves that just make the graphics pop.
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