Full Rebrand
Identity Design
Web Design
Ecommerce
Photography
Consultancy
Website Support
How do you create a sympathetic sub-brand that stands on its own?
The BALI Chalk Fund was born out of BALI – the British Association of Landscape Industries. Set up in memory of BALI founder Geoffrey Chalk, it provides funding for skills development across the industry. The BALI Chalk Fund’s logo was outdated and didn’t relate well to the overall brand. We were asked to update the logo, and apply it across everything from the website to advertising. By designing an identity that was clearly related to the main brand, but is easily usable on its own, we helped the organisation to build the sub-brand it needed.
