It was a privilege to rebrand Topic of Cancer. This vital Guildford based charity is breaking new ground for cancer patients with revolutionary new treatments. The brand colours are based on the cancers treated by the research, and the vibrant colour scheme grabs attention in a way the old white and pink identity did not. We use a bold font to create a sense of impact, but a softer variety without straight lights or harsh corners to reflect the more caring nature of immunotherapy treatments. The website is full eCommerce allowing the charity to collect money online without paying commission, keeping the doners in the Topic of Cancer ecosystem. It is hoped this new identity will transform the fundraising efforts and make a big difference to the charity.