Work  Argo Engineering Solutions

We built a brand for Argo, placing them as industry leaders. 

Argo Sharp Large white
Argo on white

 

Logo  Blue/black

 

This standard version of the Argo logo is used widely as the company logo. A traditional argo sail suggesting the heritage of ship building with the royal blue of navy uniforms - and of the sea.

Argo white

 

Logo  White

 

White logo used on darker backgrounds such as on apparel images and print.

icons

 

Logo  Icons

 

Used on social media and as small indents on print and web, as a reminder of the logo without distracting from the message.

The Brief

Argo Engineering Solutions are an industry leader in structural composites. Their work is as varied, as it is groundbreaking. The brief was to create a brand identity which reflected their reputation. An iconography that would display their offering with professionalism and clarity.

 

20180404_123525

Company Tag Line

Integrity and Independence

 

 

Company Intro

Structural Engineering Consultancy for Composites and Lightweight Metallic Structures

Collaboration

In collaboration with Simon Wally, the founder of Argo Engineering, we crafted a bespoke visual language placing Argo at the very apex of marine engineering.

We built a comprehensive website for Argo, showcasing their offering in a clear and engaging way. 

The logo design centered around an argo's sail. We spent a long time refining the blue of the logo, creating a colour reminiscent of navy blue, without losing any of the strength of the original colour.

Argo Engineering solutions

 

Work  Website 

 

We built a comprehensive website showcasing Argo Engineering and the class leading services they offer.

argo site on laptop 2

 

Work  Website

 

It was designed to have as little fuss or distraction from the content as possible.

Font:
Open Sans

Colour:
Dark Grey #3a3a3a

Headers:
Italic, Caps, Bold, Right Justified

Body:
Regular Open Sans Medium Weight

LOREM IPSUM

Dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus.

 

The Brand

Argo Engineering is now perceived as a strong independent, world beating brand. With the use of colour and bespoke iconography, they have an instantly recognisable brand identity positioning them at the forefront of their field.

Their client base continues to grow, which has lead to them moving to larger offices.

To find out more, visit the Argo Engineering website here