Work  Argo Engineering Solutions

We built a brand for Argo, placing them as industry leaders. 

Argo Sharp Large white
Argo on white


Logo  Blue/black


This standard version of the Argo logo is used widely as the company logo. A traditional argo sail suggesting the heritage of ship building with the royal blue of navy uniforms - and of the sea.

Argo white


Logo  White


White logo used on darker backgrounds such as on apparel images and print.



Logo  Icons


Used on social media and as small indents on print and web, as a reminder of the logo without distracting from the message.

The Brief

Argo Engineering Solutions are an industry leader in structural composites. Their work is as varied, as it is groundbreaking. The brief was to create a brand identity which reflected their reputation. An iconography that would display their offering with professionalism and clarity.


argo brand style guide


In collaboration with Simon Wally, the founder of Argo Engineering, we crafted a bespoke visual language placing Argo at the very apex of marine engineering.

We built a comprehensive website for Argo, showcasing their offering in a clear and engaging way. 

The logo design centered around an argo's sail. We spent a long time refining the blue of the logo, creating a colour reminiscent of navy blue, without losing any of the strength of the original colour.

Argo Engineering solutions


Work  Website 


We built a comprehensive website showcasing Argo Engineering and the class leading services they offer.

argo site on laptop 2


Work  Website


It was designed to have as little fuss or distraction from the content as possible.

Open Sans

Dark Grey #3a3a3a

Italic, Caps, Bold, Right Justified

Regular Open Sans Medium Weight


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The Brand

Argo Engineering is now perceived as a strong independent, world beating brand. With the use of colour and bespoke iconography, they have an instantly recognisable brand identity positioning them at the forefront of their field.

Their client base continues to grow, which has lead to them moving to larger offices.

To find out more, visit the Argo Engineering website here

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