It was a privilege to spend a day with Richard Harding, presenting a Marketing Masterclass for the Prince’s Trust in London. Helping young people get their businesses off the ground, sharing valuable brand and marketing advice and information.
Skype’s new logo is AWFUL! If there is one thing I have come to expect of Microsoft, it is that they can take a brilliant thing, and ruin it. Take the brand design of skype. I’m not a huge fan of the Arial Font, it just seems to do a job without giving any sort …
Can having an established brand ever work against me? Well, not really. To most, an established brand would be the goal. But there are a few situations where being an unknown can be an advantage. If your business is of a sensitive nature, (Cambridge Analytica springs to mind, or an abattoir for example) you probably …
Can having an established brand ever work against me? Read More »
How long does it take to build a brand? There is a Chinese proverb which says: “the best time to plant a tree was 20 years ago, the second best time is today.” The sooner you begin, the better, but don’t rush. There is nothing worse than an ill-conceived concept and design. Any creative person …
When speaking with people about what I do, I always seem to end up in a conversation with someone who asks: Why do we need branding? This is a valid question, and perhaps if you have to ask the point of it – maybe you don’t need it. Or, maybe you don’t know you need …
How is Tesco using colour to fight the discounters? The importance of colour cannot be overstated. In every way, our colour associations subconsciously influence us so much. We make decisions based on them without thinking. The Red, Yellow and Green of traffic lights for example have drummed into us that green is a safe colour, …
How is Tesco using colour to fight the discounters? Read More »
There are more aeroplanes in the ocean than submarines in the sky.
Makes you think…
I was lucky enough to speak about my work and design process at the Connect Surrey breakfast meeting Last week. The majority of my talk was about the work we did in developing the Kani.House brand, from the initial concept through to the production of the website and marketing materials. I broke down why we made the decisions we did in designing the band and how the perception of Kani.House would reflect the business values as a whole.
Typography is very often overlooked as just a means to en end. It is so much more than that. The right font, used in the right way, can say so much about a business, just from the way the letters sit together on a page. A fine script with serifs oooses sophistication while a bold …
