I am very pleased to announce that Lucy Dean is now a member of the Yazaroo Team! As a fellow Prince’s Trust mentee I’m sure she will bring a fresh, dynamic approach to the Yazaroo Brand. What services is Lucy Dean bringing to Yazaroo? SEO (Search Engine Optimization) Google Ads (Pay-Per-Click) Social Media Marketing Campaigns …
Ed was asked to give a talk on Brand Eco-systems at the Connect Surrey event: Dorking Connections.
It was a privilege to spend a day with Richard Harding, presenting a Marketing Masterclass for the Prince’s Trust in London. Helping young people get their businesses off the ground, sharing valuable brand and marketing advice and information.
Skype’s new logo is AWFUL! If there is one thing I have come to expect of Microsoft, it is that they can take a brilliant thing, and ruin it. Take the brand design of skype. I’m not a huge fan of the Arial Font, it just seems to do a job without giving any sort …
Can having an established brand ever work against me? Well, not really. To most, an established brand would be the goal. But there are a few situations where being an unknown can be an advantage. If your business is of a sensitive nature, (Cambridge Analytica springs to mind, or an abattoir for example) you probably …
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How long does it take to build a brand? There is a Chinese proverb which says: “the best time to plant a tree was 20 years ago, the second best time is today.” The sooner you begin, the better, but don’t rush. There is nothing worse than an ill-conceived concept and design. Any creative person …
When speaking with people about what I do, I always seem to end up in a conversation with someone who asks: Why do we need branding? This is a valid question, and perhaps if you have to ask the point of it – maybe you don’t need it. Or, maybe you don’t know you need …
How is Tesco using colour to fight the discounters? The importance of colour cannot be overstated. In every way, our colour associations subconsciously influence us so much. We make decisions based on them without thinking. The Red, Yellow and Green of traffic lights for example have drummed into us that green is a safe colour, …
How is Tesco using colour to fight the discounters? Read More »
There are more aeroplanes in the ocean than submarines in the sky. Makes you think…
