The AI Threat is a Myth
Every time a new technology emerges, people rush to tell me it is the end of my agency. Right now, the supposed existential threat […]
Edwin Schofield's Journal
- I’m a Creative Capital Investor based in Farnham, UK. Here’s a short summary of what I do.
- This journal is my daily reflection on my work, progress, failures, and new ideas. Not the recycled theory you read everywhere else.
- I share real decisions, lessons, and strategies for entrepreneurs, marketers, and designers who want to build businesses, brands, and products that actually succeed.
- I don’t post on social media. My accounts exist, but everything points back here. This is the only place I write regularly.
- For all enquiries, email me: edwin@schofield.xyz. I read and reply to everything.
- I am dyslexic, so I use AI to help with spelling and grammar. I write every post in full myself, then put it through Google Gemini as a proofreader. You may notice some American spellings or the occasional em dash — I try to remove them all.
- There are no images in this journal; here is why.
Moving the Journal to Yazaroo
I have decided to roll my personal blog directly into Yazaroo. As the founder, keeping my thoughts isolated on a separate domain no longer
The Companies House Test for Business Consultants
I am seeing more business consultants than ever. While I am sure there are good ones out there, I have never encountered one that
Why Passion is a Liability in Business
Following my previous post on why agencies should prioritise “good enough,” I had a conversation regarding the importance of founders having a “passion” for
Why Agencies Should Prioritise “Good Enough”
I have been weighing two opposing approaches to business: the pursuit of the “very best” versus the pursuit of the “optimised.” In the creative
A 12-Month Experiment in B2B Social Media
In 2024, we ran a six-month experiment. We posted every day across LinkedIn, YouTube, Instagram, and Facebook. We followed the “best practice” playbook: we
Why I’d Rather Have 1,000 Small Customers Than One Big one
In ten years of running agencies and businesses, I’ve seen every model there is. The one that sticks out like a sore thumb, and
Comus: Event Ticketing Without the Fluff
In 2025, Alex Clarke and I launched Comus. After years of navigating the events industry and seeing how bloated software platforms operate, we realised
Ten Years in the Trenches: This is Yazaroo
I started Yazaroo in 2015 with a bit of help from The Prince’s Trust and a lot of cups of tea. Back then, I
The Archive of Flavour: The Thinking Behind The Fifth
With The Fifth launching soon, and knowing you can’t actually see the platform yet, I wanted to document the “why” behind the brand. I’m
Betting on the Person, Not the Plan
If you look at the “official” way to start a business, it’s all about the pitch deck. You’re supposed to show five-year projections, market
Productivity Matters More Than Almost Everything in Business
Of all the things I care about when running a business, productivity is right at the top of the list, second only to cash
