Founder's Journal Entries

Edwin Schofield's Journal

  • I’m a Creative Capital Investor based in Farnham, UK. Here’s a short summary of what I do.
  • This journal is my daily reflection on my work, progress, failures, and new ideas. Not the recycled theory you read everywhere else.
  • I share real decisions, lessons, and strategies for entrepreneurs, marketers, and designers who want to build businesses, brands, and products that actually succeed.
  • I don’t post on social media. My accounts exist, but everything points back here. This is the only place I write regularly.
  • For all enquiries, email me: edwin@schofield.xyz. I read and reply to everything.
  • I am dyslexic, so I use AI to help with spelling and grammar. I write every post in full myself, then put it through Google Gemini as a proofreader. You may notice some American spellings or the occasional em dash — I try to remove them all.
  • There are no images in this journal; here is why.

Not Everyone Wants You to Succeed

One of the key things I learned early on while developing Comus was something I really wasn’t expecting to learn. In fact, it’s something […]

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Or think I’ve completely lost the plot? Either way, email me at edwin@schofield.xyz

I read and reply to everything.

Edwin-Schofield-Pic-scaled

I’m Edwin Schofield, founder of Yazaroo. I write about the businesses I’m building, the ideas I’m exploring, and the lessons I’m learning from the mistakes I make.
This is my journal of work, experiments, and thoughts on entrepreneurship and brand building.

Read more about me on my About page.