Introducing Yazaroo Ventures: investment through strategic creative
As part of my overhaul of Yazaroo’s services and positioning heading into 2026, I’m launching Yazaroo Ventures: a deliberate strategy for working with startups. […]
Edwin Schofield's Journal
- I’m a Creative Capital Investor based in Farnham, UK. Here’s a short summary of what I do.
- This journal is my daily reflection on my work, progress, failures, and new ideas. Not the recycled theory you read everywhere else.
- I share real decisions, lessons, and strategies for entrepreneurs, marketers, and designers who want to build businesses, brands, and products that actually succeed.
- I don’t post on social media. My accounts exist, but everything points back here. This is the only place I write regularly.
- For all enquiries, email me: edwin@schofield.xyz. I read and reply to everything.
- I am dyslexic, so I use AI to help with spelling and grammar. I write every post in full myself, then put it through Google Gemini as a proofreader. You may notice some American spellings or the occasional em dash — I try to remove them all.
- There are no images in this journal; here is why.
Complete Overhaul of Yazaroo’s Services and Market Positioning
For 10 years we have provided web design, hosting, website support, graphic design, brand design and print. We have since added to this typeface
There is ZERO business experience in the UK cabinet
Our economy is funded by businesses. That’s a fact. Businesses generate wealth, jobs, growth, and technology. They are the beating heart of the economy
The Risks of Imitating Industry Giants in Your Business Strategy
In today’s world, there’s a lot of online business coaching, often emphasised on social media, that urges small businesses to adopt strategies from massive
Logos Are Not Brands
Too often, when I’m hired to build a brand, the client wants the logo to show what they do. This is a complete misunderstanding
Charities Should Be Run Like Businesses
Charities are a force for good. I was a trustee of one myself. But that experience, combined with running businesses that get invited to
How Pursuing the Wrong Business Strategy and Bad Advice Undermined My Business
I’ve been running Yazaroo for several years, and it has been a success. We built a profitable business with a small team, focusing on
You need to understand your strategic advantage
I spent about seven years building and maintaining the e-commerce website for a shop that sold a widely available consumer product. During that time,
Why We Decided to Close Kani.House After Six Years
2025 marks the end of a six-year project I had with Neil Phillipson. We built a garden building company called Kani House, which started
Blogging Is King and We’ve Been Doing a Lot of It
Starting a business on a small budget demands low cost, but far-reaching marketing tactics. The most logical place is to start by creating evergreen
Comus Development Has Been Slow but Steady
We have been building COMS for over a year. Initially, the system was entirely managed through PHP, lacking a graphic interface. This approach was
Don’t Let Perfection Get in the Way of Progress
Something I’ve learned over the years, working with lots of designers, and particularly young designers, is that there’s a real obsession with perfection in
