Rubbish Ad Campaign

Marketing Strategy
Print Design

What makes a rubbish campaign brilliant?

Oakleaf is a charity that supports adults to manage their mental health. It was offered free
advertising on a high street – on waste bins. We grabbed the opportunity to lean into the
location, creating themed posters that played on the importance of giving your mental health
the respect it deserves.

Oakleaf mental health charity, bin campaign in central Guildford, two posters displayed side by side, blue poster on black bin, green poster on black bin
Oakleaf mental health charity, bin campaign in central Guildford, blue poster on black bin
Oakleaf mental health charity, bin campaign in central Guildford, orange poster on black bin
Oakleaf mental health charity, bin campaign in central Guildford, blue poster on black bin